Hi, I’m Gabryelle — welcome to my portfolio.
I’m a New York–based Senior Copywriter and Creative Producer specializing in campaign storytelling, pitch development, and creative direction.
I help agencies, brands, and creative teams turn fast-moving ideas into clear, compelling campaigns — shaping everything from the big idea and messaging to decks, scripts, and production.
Let’s build something unforgettable.
Role: Writer - Creative Producer
Client: MTV VMAs x Burger King
Role: Writer - Creative Producer
Client: MTV VMAs x Pepsi
Role: Writer - Creative Producer
Client: MTV VMAs x Instacart
Role: Writer - Creative Producer
Client: MTV VMAs x Instacart
Role: Writer - Creative Producer
Client: MTV VMAs x Orbit
Role: Writer - Creative Producer
Client: MTV VMAs x Pepsi
Role: Writer - Creative Producer
Client: Nickelodeon x Kid's Choice Awards
From Concept to Creation: Building a "preteen fever" Dream with Barbie Besties
My behind-the-scenes journey of collaboration and creativity
Role: Writer/ Story Producer
Client: Nickelodeon x Barbie
Role: Writer - Creative Producer
Client: Nickelodeon
Role: Writer - Creative Producer
Client: Nickelodeon x Pearle Vision
Role: Writer - Creative Producer
Client: Nickelodeon x Mattel for Barbie
these boxes should have your short stories - " its a short story series
just the cover art with a caption .. light. box with synopsis
Absorb: An inspired newsletter for creatives exploring art, activism, and all things TV, film, and copywriting
By Gabryelle Mck